Showcasing some of our outstanding clients we would like to welcome The Garden Florist Lismore to Flower Store In a Box.

ENFLEXION LAUNCHES AUSTRALIA’S FIRST IPHONE FLORIST

Sydney, AUSTRALIA – 24 February 2010 – Queensland based florist, Brisbane City Blooms, has today claimed the spot as Australia’s first and only florist with an online store http://m.brisbanecityblooms.com.au/ built for iPhone users.

Developed by enflexion, an Australian interactive design firm, the Brisbane City Blooms iPhone interface was created off the back of Flower Store In a Box, a dedicated e-commerce shopfront designed for florists.

Drew Wentzel, Principal of enflexion said, “We are introducing florists to e-commerce through the iPhone. This is a new opportunity for online florists who are looking for new ways to reach their customers and want to engage with customers who need to make purchases while they are on the run.”

The enflexion Flower Store In a Box iPhone interface has been designed for retailers who want to capitalise on the full real estate of an iPhone’s screen to present an enhanced mobile shopping experience in a secure online environment.

Customers can shop for flowers by occasion, specific types of flowers or shop by price ranges. The interface has been optimised for the iPhone’s screen and users will not need to scroll or zoom in on a page to get more details as they would in a normal web page.

Buying has also been made easier with a simplified 128-bit secure checkout system that accepts all major credit cards. The level of security is similar to what users will expect from secure online transactions completed on a desktop computer or laptop.

Kirsty Farrell, Owner of Brisbane City Blooms said, “The online florist industry is a competitive market and we see the iPhone store front as an additional channel for us to reach prospective customers who have an immediate need. We’re really excited with this new opportunity.”

enflexion’s Flower Store In a Box for iPhones is available immediately. For further information, visit http://www.flowerstoreinabox.com.au/iphone/

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Premium Version Features

• The site is designed as an 'envelope' with all the main details appearing on a single page without scrolling.
• Each premium version will have a specially designed homepage
• Each product category will have a uniquely designed graphic
• The product display page has been totally redesigned so all the information is on one page.
• Users can add additional products to their order and see a running total for the order in the page.
• The shopping cart and checkout pages have been redesigned so they are easier to use and more intuitive.
• The summary of the order is now displayed on the payment page along with any delivery charges.
• The image galleries has been redesigned so they are a more stylised gallery.